David

Horowitz

SENIOR INDEPENDENT BRAND STRATEGIST

BRAND / INSIGHT / CULTURE + PEOPLE

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I work with brand leaders, agencies and startups to build and shape honest brands that create alignment, momentum, and credibility - and make marketing more effective.

I'm a senior brand strategist based in Brooklyn. I specialize in brand positioning, consumer insights, design strategy, and new product innovation. I work with agency teams on a freelance basis, and directly with business leaders and CMOs. In a nutshell: I diagnose what an organization is actually promising, then help leadership build a brand — and the internal culture behind it — that lives up to that promise.

NICE TO MEET YOU

I can join a team on a short-term basis to solve a thorny problem, or run strategy projects start to finish.

HIRE ME

MY SERVICES

Brand Strategy

Positioning, architecture, narrative, design strategy, and new product or brand launches — the foundational decisions that determine what an organization is promising, and what everything else has to live up to.

Culture and People

Employee experience and culture change — turning a brand promise into daily behavior, so employees feel ownership and customers feel the difference before they can name it.

Insights

Cultural and consumer research — trend analysis, ethnography, semiotics — used to find out what's actually true about an audience or a category, not just what's convenient to believe.